icreotrust

There is no doubt how relevant trust is in the link between people and companies and institutions, however we have not paid the necessary attention to it to mobilize changes

Plataform

icreotrust

icreotrust

In recent years, Chile and the world have been facing a deep crisis of trust in Companies and Institutions, which effects we can see in their relations with people in their different roles: as consumers, clients, collaborators and citizens.

In his context, since 2014 in Almabrands we’ve been developing ICREO, our model to measure the performance of companies and institutions around the dimensions that build trust in Public Opinion. We look forward to encourage organizations and companies to start caring about building and managing trust from their various stakeholders.

ICREO is the first index in Chile that allows evaluating and monitoring trust in categories and brands, in order to identify spaces of opportunity to build higher levels of trust.

ICREO measures products and services brands, the media, volunteering and charitable institutions, public services and political figures.

Plataform

icreotrust

icreotrust

In recent years, Chile and the world have been facing a deep crisis of trust in Companies and Institutions, which effects we can see in their relations with people in their different roles: as consumers, clients, collaborators and citizens.

In his context, since 2014 in Almabrands we’ve been developing ICREO, our model to measure the performance of companies and institutions around the dimensions that build trust in Public Opinion. We look forward to encourage organizations and companies to start caring about building and managing trust from their various stakeholders.

ICREO is the first index in Chile that allows evaluating and monitoring trust in categories and brands, in order to identify spaces of opportunity to build higher levels of trust.

ICREO measures products and services brands, the media, volunteering and charitable institutions, public services and political figures.

icreotrust

ICREO is a platform that invites all companies to challenge the status-quo and manage trust from those dimensions and variables that are most urgent to build with their different stakeholders.

Public Opinion

Public Opinion

Dimensions of Trust

Public Opinion

Online quantitative study of Public Opinion carried out annually since 2014, in which trust is measured based on these 5 dimensions, for more than 40 categories and more than 330 brands in Chile.

Honesty and Trasparecy

Honesty and Trasparecy

Honesty and Trasparecy

They are honest and transparent, they tell the truth and do not hide information

Responsability

Responsability

Responsability

They are responsible with people and the environment, fulfill what they promise and take responsibility for their mistakes.

Empathy

Empathy

Empathy

They truly care about the interests of people and society

New Trust

Background and History

Background and History

Its background and performance provide security and confidence

Closeness

Closeness

Are close and accesible

Traditional Trust

Organizations

Organizations

Internal Trust Tracking Model

Organizations

Quantitative study carried out via online surveys, applied to the company’s collaborators base, with the segmentations that each organization defines as relevant.

Since the launch of the model, in 2019, developed together with Otic Sofofa Capital Humano, more than 10 organizations have already been measured and carried out work sessions that have been held with the aim of raising opportunities for Trust Management, generating ideas and initiatives for an action plan.

1. Trust Network

The different actors within the organization

DirectorsManagers

2. Dimensions of Trust

The variables make up the construction of trust

  • Concern about working conditions
  • Respect and ethics
  • Responsibility and fulfillment of commitments
  • Clarity and honesty in communication
  • Appropriate skills and promotion of development
  • Closeness, collaboration and participation
  • Ability to handle conflicts and crises
  • Connection and commitment to the environment
Ad – hoc

Ad – hoc

Trust from Clients/Consumers

Ad – hoc

It allows to have an specific diagnosis from clients (nos only public opinion) and identify opportunities for the construction of Trust in this stakeholder, in an ad-hoc model.

We invite companies to co-build their own set of Icreo Ad-Hoc Metrics, to measure and monitor trust from their Clients, and clearly identify the opportunities for their management in the different aspects of interest.

Methodological characteristics

Desk research of internal studies and Brand Strategic Definitions / Workshop for the co-construction of the metric system / Implementation: Quantitative Study based on Clients.

What elements specifically contribute to building each of the dimensions in my category and for my brand?

What actions should be deployed to meet the needs of our customers around each dimension?

What knobs should we move to act on truly relevant aspects, without wasting unnecessary efforts?

Do you have any questions? Do you want to contact us? Let's talk!!



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