I am passionate about the impact of the transformation that we can achieve thanks to our always strategic approach, excellence, deep work, and the concern to be always connected with people, brands and society.

I am motivated by the impact that our work generates in organizations, in building impact beyond their business, positive impact on value to citizens and society in a much wider scope. And I also love working at Almabrands because I admire our team, the way we work and learn from each other, and I feel proud of the organization we have.

It motivates and inspires me to work with a team that believes in the value of connecting people and companies more deeply, thus contributing to building a better society for all.

I like to be part of a place that is consistent with its name. At Alma we work with the Alma -soul in spanish- for what we are passionate about, for what we believe in and for what we want, for our clients, our partners and for each one of us. I love seeing how brands are our best excuse to get closer to organizations and accompany them to discover how to be better for their people, their clients and their environment.

Sharing with an entire team the interest, expertise and conviction to build better brands and businesses, is what moves me every day.

My view is inward, towards us as a team, capable of adapting and growing despite adversity; to row towards the same side, with professionalism and above all with love for what we are and what we do, looking forward to generate positive changes in the companies and people who trust our work.

It motivates me to be able to connect with what people really need, being a bridge so that brands and companies can offer improvements in their quality of life and together build a better society.

From our work in consulting and research, I have been able to connect with my interest in strategic communications and the construction and development of brands with an impact beyond the business.

It inspires me to work in a place that has given concrete signs that it is possible to be successful in business with companies that have a positive impact on people, collaborators, consumers and citizens. It motivates me that better institutions contribute to building a society that is aware of human beings and the environment in which they live.

I believe that with the daily work at Almabrands we are helping to change the face of marketing, brands and companies, which fills me with pride and makes me re-enchant with this world.

It motivates me to know that from my work I can make improvements and changes that have an impact and help build a better society. I believe that design is a fundamental tool to achieve this transformation, allowing us to understand the context, empathize with people and finally project and build the future.

The role of companies is vital in building a better society and that conviction is at the heart of Alma. Nothing more stimulating than a team committed to adding value by uniting people with better companies and brands.

My inspiration since I created Almabrands has been to contribute to the development of meaningful companies and organizations. Built from the people and for the people, where the focus is not on the generation of results, but where the results are generated because the reason for existing and the principles that mobilize them have enough energy and courage to make a difference in our environment.

Amo lo que hago, me encanta investigar e indagar en las motivaciones  y necesidades de la gente para que las marcas puedan conectar adecuadamente con ellas y Alma es el mejor lugar para lograr que las marcas escuchen lo que las personas quieren transmitir y se inquieten por ser aún mejores marcas.