Cases > Consorcio
Promote an integrated business strategy through a single voice and a single stamp
Consorcio
2019
Propósito y estrategia | Arquitectura y portafolio | Diseño de Identidad
El desafío
Consorcio faced the challenge of strengthening an integrated and customer-focused business strategy based on the value and meaning of the corporate brand. New brand and architecture definitions were developed, which are reflected in a new corporate brand identity, and a visual identity system for the corporate brand and its relationship with the sub-brands/businesses.
Qué hicimos
- Brand Strategic Definitions
- Brand Architecture
- Visual Identity Redesign
El resultado
A new Purpose and visual identity responding to the challenge of integrating and renewing Consorcio, together with the definition of an architecture and a seal for the brand that unifies the experience with all its businesses.
